Volvo drives youth engagement with JLS
Volvo will drive home its new fresh brand image to a younger audience through a tie-up with boy band JLS. Keen to distance its new XC60, C30 and S60 R-Design models from the traditional family estate...
View ArticleVolvo ‘ballerina stunt’ revealed in viral video
Volvo is combining a publicity stunt with the power of viral marketing to highlight the smooth ride of its trucks. The Swedish automaker created on online video clip showing a death-defying ‘ballerina...
View ArticleBig brands buy up Channel 4 Paralympics TV advertising spots
The Olympic effect is being felt in media planning and buying as Paralympic TV advertising spots on Channel 4 are snapped up. Advertising slots for the opening ceremony on August 29th are sold out as...
View ArticleNew TV Ad For Volvo Highlights Premium Quality
Volvo has launched a new TV ad for its current XC60 model that goes against the grain for automobile advertising by arguing for ‘feels, not wheels.’ Titled ‘The Swell,’ the ad features a Volvo parked...
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